ASICS Hosts Immersive Movement Experience to Uplift Berlin's Inner-City Community

As part of its latest SportStyle campaign, ASICS looked to brighten the mood in Berlin with an immersive movement experience aptly titled "Uplift Berlin."Wanting to capture and celebrate the brand's "Sound Mind, Sound Body" philosophy in one event, all of the visitors' mental state was recorded on arrival. Held at the Julia Stoschek Collection gallery, the unique immersive experience was comprised of a series of activities. These included an abstract light installation, a performance by the FMKF...